PBS Launches New Kids Channel with Educational Content Services

 

According to the PBS Socal:

PBS announced that it will launch new 24/7 children’s services later this year. Provided by local stations, the free services include a new TV channel and live stream on digital platforms. Viewers will be able to watch the station-branded live stream through pbskids.org and on the PBS KIDS Video App.

“Television continues to be the most widely used platform for children’s educational content, especially among low-income families,” said PBS President and CEO Paula Kerger. “The new PBS KIDS 24/7 channel and live stream offered by local member stations ensure that educational media is available to all families, all the time and via a platform that works for them. Given that 54% of all children nationwide do not have the opportunity to attend preschool, providing access is a critical element of our public service mission.”

This programming will continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org. Streaming on pbskids.org accounts for nearly half of all time spent watching kids videos online, and the site is #1 in the kids category. Across digital platforms, PBS KIDS averages 419.8 million streams per month.

The 24/7 PBS KIDS offering is an integral part of PBS’ long-term vision for its children’s service and will build on the reach and impact local stations already have in their communities, where they provide essential services for kids, parents and teachers. In the coming year, PBS and member stations will roll out a variety of additional initiatives designed to meet the needs of today’s children, including new STEM (science, technology, engineering and math) content, digital innovations and customizable tools for parents and caregivers.

Each month, PBS reaches nearly 100 million people through television and nearly 33 million people online, inviting them to experience the worlds of science, history, nature and public affairs; to hear diverse viewpoints; and to take front row seats to world-class drama and performances. PBS’ broad array of programs has been consistently honored by the industry’s most coveted award competitions. Teachers of children from pre-K through 12th grade turn to PBS for digital content and services that help bring classroom lessons to life. You can learn more about PBS at www.pbs.org
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